Mit - Index

Mit - UVK_Sinfo_2008_08_št.12 - Index

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S.A. of Switzerland. At the beginning of 1999, Vladimir PoliË
presented the very first non-intrusive meter to the global market
known as TVM4 peoplemeter. Later in that year, AGB Nielsen
Media Research Lab, in cooperation with AGB Nielsen Media
Research Media Services, won the tender for TAM measurement
in Australia exactlly with this peoplemeter. In 2000, AGB Nielsen
Media Research Lab introduced in the TVM4 the Content Tracking
System (CTS) used to detect previously recorded programs (time
shifted viewing-TSV) as well as used broadcaster identification
as an alternative method for channel detection. With this such
advanced and powerful meter, the company won the prestigious
BARB tender in the United Kingdom in 2000.
On the 5th of August 2004, the AGB Group and Nielsen Media
Research International announced their intention to form a joint
venture that would offer television ratings under the AGB Nielsen
Media Research brand name. The transaction merged all the
AGB Group companies with the wholly owned TV ratings service
of Nielsen Media Research, excluding the US.
In response to the challenges of rapidly changing TV technology
that use different systems of broadcasting, AGB Nielsen Media
Research Lab has developed a multi-engine approach to TV
measurement where the combination of measurement methods
compensate for the inherent weaknesses of using any one
technique. This has all been brought together in the TVM5
meter. It uses its powerful range of detection tools to operate
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as easily in new digital environments as it does in the classic
analogue world. Today, AGB Nielsen Media Research Lab’s most
advanced detection solution is in the field of IPTV and is featured
in the TVM5 and new TVM5 Lite meter, which is designed to
be just half the size of the TVM5 meter and contains almost as
many features. This development again proves that AGB Nielsen
Media Research Lab is still one step ahead, drawing from its rich
field experience and using the newest technologies available
to develop and support the most innovative and accurate TAM
meters. The TVM5 Lite meter is expected to spread rapidly
to new and existing markets by the end of this year, using an
updated signature matching technology and providing lower
cost measurement solutions. AGB Nielsen Media Research Lab
supports over 50,000 TVM series peoplemeters that are being
used day in and day out all over the world to completely and
accurately measure television audiences.
≈Today AGB Nielsen Media Research is a unique company, in that
it dedicates 100% of its resources to the provision of high quality
TAM services. This commitment to excellence in this niche market
results in leading edge technology, superior client service and
global standardisation«, believe in the company.
AGB Nielsen Media Research currently manages more TAM
panel household than any other international television audience
ratings provider. Both the AGB Group and Nielsen Media
Research International have accumulated a wealth of experience
and know how in setting up new systems and managing existing
ones, and retain this know how within the unique AGB Nielsen
Media Research Corporate Support Centre. In partnership
they provide important viewing statistics to television stations,
advertising agencies and other important players in the media
market around the globe.
AGB Nielsen Media Research is currently present with an affiliated
local operating company providing ‘the official TAM currency’ in
more than 26 countries; with the Holding company, the financial
headquarters of the Group, based in Milan, Italy. The structure of
AGB Nielsen Media Research include a unique support company
based in Switzerland, the Corporate Support Company. Its focus
is on the research, production and improvement of TAM tools
and services offered to operating companies to ensure that they
can effectively service their market.