Mit - Index

Mit - UVK_Sinfo_2008_04April_1 - Index

oUrexCellenCe
NEPTuNE DIgITAL IS STRATEgICALLY
AND vERY DELIbERATELY FLOODINg ThE
wORLD MARkET
“We will attack the world market immediately; in fact, we started
attacking it already yesterday and the day before. We cannot
afford not to enter all the most important markets at the very
beginning,” say the company, who presented their products to
the Slovenian public in September last year. In marketing, which
is strategically oriented and implemented very deliberately,
they are aided by an English expert who was a strategist for a
competitive company in Taiwan until he joined Neptune Digital
last year. His long-term experience in the sale and marketing
of similar devices on the world market was the key element in
forming a long-term sales and marketing strategy, which includes
setting up a reliable world sales network. Based on numerous
contacts, all of them made even before the official launch of the
product, they built an extensive database of potential customers,
sent them the product for testing, and very quickly caught their
interest. At the moment, they have agreements with more than
twenty companies around the world, which are already testing
the first samples. Both owners are convinced that these orders
will be followed by new, bigger ones. Aljoša and Matija explain
that, “Buyers of our products are found in all parts of the fairly
developed world, where digital signage is a part of everyday life.
So the largest potential market is found mainly in Europe, North
and South America, Russia, South Africa and the Far East”.
NEPTuNE DIgITAL DOES NOT
COMPROMISE ON QuALITY
In a world which is becoming increasingly dependent on
transmitting more and more information to the market, the digital
solution offered by Neptune Digital provides efficient transmission
of messages to target clients. They also provide the possibility of
upgrading mechanical and software equipment, today as well
as in the future, which completely insures the investment and
avoids possible complications in upgrading the software. Next to
the top quality of their products, the company understands the
importance of flexibility. Their products are designed in such a
way that they can be installed anywhere, in confined spaces as
well as on static or mobile objects such as buses, underground
trains or taxis; in short, anywhere. An additional speciality of
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their products is that, with GPS devices, it is possible to measure
the exact position of the product in real time, and at the same
time, using UMTS or WI-FI connection to upload content onto
the product by wireless transmission.
The advantages provided by this company from Nova Gorica
are obvious. Their products are built with the state-of-theart
technologies, in combination with completely adaptable
software, which represents the most complete offer of products
in the sphere of digital signage. The owners are convinced that
all their products include a combination of unique functions, the
most modern technologies and attractive design. The company
also claim that their products are currently unique in offering
high quality and numerous additional functions at a favourable
price, which is revolutionary in the digital signage market, where
currently all products are sold either at prices too high, or offer
low quality and few functional possibilities.
INSPIRED bY TITO
Both owners come from Nova Gorica, which among other
things, prides itself on Sabotin Hill, on the border with Italy. After
the end of the Second World War and the division of the town
into Nova Gorica and Gorizia, the inhabitants of Yugoslavian
Nova Gorica built the name TITO on the hill out of large rocks to
honour the country’s President. After Slovenia’s independence,
this inscription was changed from TITO to MIR ('peace') and back
to TITO several times. This changing of the letters inspired Aljoša
and Matija, and gave them the idea of a giant digital screen
in place of the rocks, which they could control remotely, and
manually change the content of the inscription from a distance.
An excellent idea turned into reality, their product came into
being, and it is already a hit around the world.
PLAQuE FOR A FINALIST OF SLOvENIAN
CONTEST START: uP SLOvENIJA
Next to numerous spoken endorsements from experts in the
digital technology world, the company made it to the eight
finalists at this year's contest Start:up Slovenija from among 43
registered companies, which is an excellent achievement. They
received a special plaque, as they proved to be a company with a
high-quality business plan and an extraordinary entrepreneurial
idea. This contest is one of the more important parts of the PODIM
conference, organised by Tovarna Podjemov − the entrepreneurial
incubator at the University of Maribor, in partnership with the
Public Agency for Entrepreneurship and Foreign Investment
(JAPTI) and the Ministry of Economy. It is intended for companies
that have been present in the market for less than three years,
are independent, and trade in products or services based on their
own knowledge and development. The head of the contest,
Urban Lapajne, is convinced that it is an excellent opportunity
for young, promising entrepreneurs, as in addition to awards,
it provides attendance at special workshops, supports them in
looking for investors, and helps in networking and meeting new
people who can in any way help young entrepreneurs to achieve
their goals more quickly.
In addition to this contest, the company also entered a contest
for the best business plan in Primorje, and made it among the
ten companies that still remain in the contest. The results will be
known at the end of May, and until then the finalists are working
with a consultancy to improve their business plan.