Mit - Index

Mit - SINFO March 2008 No.6 - Index

oURexCellenCe
shall increase its recognition. The country which is so varied and
boasts with so versatile a content according to his opinion shall
need a clear and concise message that with the corresponding
advertisement and consistent use at all levels of public life
wakes with the individuals across the world the first and right
association of our country. According to Hribar the essence of the
brand is in its content and Slovenia has strong content that lies
hidden in its variety, in the good-heartedness of its people and
activities that are carried out by the Slovenes. The choice of the
green colour makes sense since the ≈Slovenian green« represents
balance between the calm of nature and the diligence exhibited
by the Slovenes. ≈Memory of Slovenia combines the fragrance
of the forests, murmur of the stream and the fascinating taste
of water as well as the softness of wood. I feel Slovenia,« added
Mr Hribar.
MINISTER ANDREJ vIzJAK SAID: ≈wITH
THE NEw BRAND I fEEL SLOvENIA wE
DRAw GREAT ATTENTION ABROAD.«
The award Slovenia got at the Russian tourism exhibition proves
that Slovenia needed a slogan giving her greater recognition,
said the Slovenian Minister for Economy Andrej Vizjak. According
to the Minister, who wants that guests from abroad visiting
Slovenia would experience that which is the centre of the story
of the Slovenian brand, a short and clear message elicits strong
associations that which makes up the entire experience of our
country.
SLOvENIAN TOURISM AND THE
SLOvENIAN EU PRESIDENCY
The Director of the Slovenian Tourist Board (STO) Dimitrij Piciga is
fascinated over the achieved Russian award as well as convinced
that the very time of the Slovenian Presidency of the EU presents
an excellent opportunity for Slovenian tourism. Slovenia and its
tourism have in the field of implementing at the European and
global market as well as in the field of defining of the identity
of our country and the new Slovenia brand taken great steps
forward and that is why these very performances such as was
the last in Russia are of a great importance. The people working
at the Slovenian Tourist Board (STO) are aware of our biggest
treasure − the intactness of nature that in its density invigorates
anyone visiting our country and that is why they want to
encourage ≈selfness«, which is in his view the directing of the
attention to oneself and that is with a more intensive approach
at experiencing it at every step you make.
sinfo february 08 22
The statistics show that the short-term tourist and promotional
effects of the Slovenian EU Presidency (PEU) can be observed
since the visits to Ljubljana, at Bled and also in Slovenian health
resorts have grown. Piciga is satisfied also with the fact that the
Slovenian tourism with the health resorts leading, that is, mostly
that tourism to which great investments have been made for a
long time is not dependent only on extended weekends, but it
operates equally throughout the whole of the season. One of
the reasons why this performance at the Russian exhibition is
particularly important lies in the fact that the Russian tourists
are among the more desired guests throughout all the tourist
countries. Only in the last year the number of Russian tourists
has grown by 28 percents in Slovenia that is why the recent
achievement at the Russian exhibition is undoubtedly of a great
importance for future visits of Russian tourists to our country.
SLOvENIA PARTICIPATES IN THE
EUROPEAN PROJECT IN SELECTING
THE EUROPEAN DESTINATION Of
EXCELLENCE 2008
Slovenia and the Slovenian tourism is more and more intensively
included in the common European space with which grow both
the recognition and importance of the country, its economy
and last but not least its tourism not only on the European
tourist map but on the global also. This year Slovenia for the
first time participates in this year’s European project ≈European
Destinations of ExcelleNce« (EDEN) 2008. Among the twenty
European destinations that shall be selected at the national
level in the following months by European countries the aforementioned
title shall for the first time be awarded to the chosen
Slovene destination. The goal of the project is to stress the
versatility of the rich European intangible heritage and to expose
the developing, less visited destinations which through tourism
strengthen the importance of the specific local intangible
heritage. The destination to receive the title of European
Destination of Excellence shall be presented on web pages of
the European Commission and the Slovenian Tourist Board (STO).
They shall create the presentation brochure as well as the short
promotion video in Slovene and English language for the chosen
destination. Such projects surely present an excellent opportunity
for our country and individual destinations which should not be
dismissed as such.
With help of joint efforts and work of all people active behind
the Slovenian image our country shall with all its beauties remain
imprinted in the memory of anyone who shall cross the borders of
our country and will be happy to return here again and again.